How to Pronounce “SHEIN” – Deciphering The Fashion Giant’s Name

how to pronounce shein


Pronunciation can be a tricky aspect of language, especially when it comes to brand names. One such brand that often leaves people puzzled is “SHEIN.” With its meteoric rise in the fashion industry, it’s high time to put the debate to rest and understand how to properly pronounce this popular online fashion retailer’s name. In this article, we will explore the various ways people pronounce “SHEIN” and provide a definitive answer on how to say it correctly.

The Brand’s Origins

Before diving into pronunciation, it’s essential to know a bit about the brand’s history. “SHEIN” is a Chinese fast-fashion e-commerce company founded in 2008 by Chris Xu. The company quickly gained global recognition for offering trendy and affordable clothing and accessories, and it became a favorite among fashion-savvy consumers worldwide.

Pronunciation Variations

The pronunciation of “SHEIN” has been a subject of debate since the brand’s emergence. Let’s examine some of the most common variations

  • Sheen Many people opt for the simplest and most phonetically intuitive pronunciation, saying “sheen” like the word that describes a soft glow or shine.
  • Sheen with a ‘Sh’ This variation includes an extra emphasis on the “sh” sound at the beginning, making it sound like “sheen.”
  • Shay-in Some individuals interpret “SHEIN” as “shay-in,” where “shay” rhymes with “say,” and “in” is pronounced as in “win.”
  • She-in Others pronounce it as “she-in,” where “shee” rhymes with “see,” and “in” is pronounced like “in.”
  • Shine A less common pronunciation is “shine,” which mirrors the word used to describe brightness or radiance.

Clearing the Confusion

With all these interpretations, it’s no wonder that there’s confusion surrounding the pronunciation of “SHEIN.” The ambiguity arises from the fact that “SHEIN” is a transliteration of its Chinese name, which can make it challenging for English speakers to determine the correct pronunciation. The brand’s official website and marketing materials have done little to clarify this issue, as they don’t provide a phonetic representation of the name. However, the company’s representatives have stated that the correct pronunciation is “sheen,” which brings us to the most widely accepted pronunciation.

The Correct Pronunciation

Based on official statements from the company and the most widely used pronunciation by native English speakers, “SHEIN” should be pronounced as “sheen.” This pronunciation is the closest approximation to how the brand’s name is intended to be spoken.

The “Sh” sound at the beginning is soft, akin to the “sh” in words like “sheep” or “shy.” The rest of the word, “een,” is pronounced like “keen” or “green.” So, when you put it all together, you get “sheen.”

Cultural Considerations

Understanding the correct pronunciation of “SHEIN” is not only about being linguistically accurate but also about showing respect for the brand’s cultural roots. By pronouncing it as “sheen,” you not only adhere to the company’s preferred pronunciation but also honor its Chinese origins. This highlights the importance of cultural sensitivity and proper pronunciation in a globalized world.


Is Shein pronounced sheen or shine?

While a lot of people admitted they have been pronouncing it ‘sheen’ over the years, it is actually pronounced ‘She-in’. In a bid to prove that they way she was saying it was correct, Katelyn shared a follow-up to her outfit video with a screenshot from the company’s Twitter confirming the pronunciation.

Why is it called Shein?

The firm’s name changed again in 2015 from Sheinside to Shein, claiming that it needed a name that was simpler to remember and easy to find online. By 2016, Xu gathered a team of 800 designers and prototype makers that manufactured Shein-branded clothing.


Pronouncing brand names correctly is an essential aspect of effective communication. In the case of “SHEIN,” the most widely accepted and accurate pronunciation is “sheen.” While other interpretations may persist, it’s crucial to respect the brand’s cultural roots and the company’s own guidance on how to say its name.

As we continue to engage with the diverse world of international brands, taking the time to learn and use the correct pronunciation is a small but significant step towards cultural appreciation and effective communication. So, the next time you discuss your latest “SHEIN” fashion haul, be sure to confidently say “sheen” to convey your message accurately and respectfully.

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